Dakin fasaha na dijital: kamfanin haute couture ya gina kwarewar alatu mai fadada

Overview

Wata shahararriyar mai zane ta Najeriya ta gina suna wajen kere-kere masu kayatarwa. Amma kasuwancinta na kulle ne cikin WhatsApp dinta: kowane tuntubar kwastoma, awo, zabar yadi da biya na ta sakonni ne.

The Challenge

Mai zanen tana sarrafa tattaunawa 200+ na kwastomomi a lokaci guda. Oda guda na bukatar sako 15-20. Tana kashe awanni 5 a rana wajen amsa sako maimakon tsarawa. Madinkan ta 12 na aiki a kan oda 40-60 a lokaci guda ba tare da bin diddigi ba.

Makarar isarwa na faruwa akai-akai. Kwastomomi biyu masu daraja sun yi gunaguni a kafofin watsa labaru. A bangaren kudi, kasuwancin na da riba amma ba a bayyane ba — babu fahimtar farashin samarwa ko almubazzarancin yadi da ake kiyasin ya wuce kashi 25%.

Our Solution

Dandali na dijital na musamman don kayan alatu. Shafin kwastoma mai matakai biyu: don kere-kere na musamman, tsarin tuntubar da ke jagoranci (hotunan wahayi, littafin yadi, kayan awo-kai ta bidiyo). Don saye-saye, kwarewar e-commerce na alatu tare da haduwar Instagram Shopping.

Tsarin gudanar da samarwa: kowane oda ana bi shi daga karba har isarwa. Kowane madinka yana da tablet tare da jadawalin aikinsa. Sabuntawa ta atomatik ga kwastomomi. Tsarin kula da yadi tare da barcodes.

The Results

Daga awanni 5 na WhatsApp a rana zuwa minti 45 na dubawa a shafi. Odar kasashen waje daga kashi 8% zuwa 27%. Layinka ta semi-bespoke = kashi 22% na kudaden shiga. Isarwa a kan lokaci daga kashi 61% zuwa 94%. Almubazzarancin yadi daga 25% zuwa 11%.

Mai zanen ta ce: 'Ni ce kamfanin kuma ni ce matsalar. Yanzu kamfanin ya fi ni girma kuma na koma abin da nake so — tsarawa.'